About US
Johanne: passion for horses & dogs
Johan and Anne live for their animals. Anne shares a special bond with her dressage horse Jolie, while her mare Dinky enjoys her peaceful retirement. Johan takes care of the horses every day – their loyal stablehand.
At home, it’s a lively crew with Choco & Chico, mischievous Jack Russells, the memory of dear Mona, the imposing German Shepherd Ringo Star, and the energetic puppy Aimée, a mix of Border Collie, Stafford, and Bernese Mountain Dog.
At Johanne, it’s all about love, care, and joy for horses and dogs – a family sharing its passion with you.
made in germany
A passion that started with their own horses and has grown into a full line for horses and dogs. Their quest for the best products led them to a small manufacturer in Saarland, Germany, producing natural and ecological animal care products for decades. Long before it became a trend, they developed an excellent organic product line for horses: HorsecarePRO.
And because horse lovers often also own dogs, and dogs and horses go hand in hand… Johanne extended their range with a specialized dog care collection: DogcarePRO.
Innovation
But Johan and Anne’s passion doesn’t stop at care alone. Whether it’s a peaceful ride through nature or a focused lesson in the arena, they want to be fully immersed in the moment, free from noise or distractions. They realized that the available communication tools for riding lessons often fell short. Out of this need, they developed an advanced line of instructional systems for equestrian sports: HorsewhispererPRO – a specialization they are extremely proud of, making a real difference compared to what’s available elsewhere.
Discover our full range and experience for yourself how quality, innovation, and passion come together!
OUR Vision
"We started to make the products we wanted and we did it with an uncompromising approach to sustainability, ecology and innovation. We promote our products because we believe in them and we stand behind each of them..."
Johan & Anne
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